Built For Exline Capital

A system to bring accredited investors to Exline Capital's lower middle-market strategy from outside your network.

Your investors come through relationships and repeat allocators. This gives you a way to reach accredited investors nationally who have never heard of Exline Capital, show them the 70+ investments and $200M+ under management, and get them on a call directly with Ty.

Built For
Ty Smith
Exline Capital
Date Delivered
April 21, 2026
What's Inside
Landing page · 4 image ads · 6 ad scripts · Video script
Built By
Leadfins
Investor acquisition for private sponsors
01 Landing Page

Where new investors learn about Exline's industrial and multifamily thesis and book a call.

An investor clicks your ad, lands here, sees the 70+ investments and $200M+ AUM built since 2015, and books a 20-minute briefing directly with Ty. Built in your brand.

Click to preview the page
Open Full Page
02 Image Ads

Four ads that stop accredited investors while they scroll.

Each one leads with a different angle on Exline Capital. You run all four on Facebook and Instagram, then keep the ones that bring the most qualified investors to the landing page.

Exline Ad 01 - Track Record
Ad 01 · Track Record70+ Deals · $200M+ AUM
Exline Ad 02 - Industrial Thesis
Ad 02 · Industrial ThesisSunbelt · Texas Anchored
Exline Ad 03 - Founder Access
Ad 03 · Founder AccessDirect With Ty Smith
Exline Ad 04 - Alignment
Ad 04 · GP AlignmentCo-Invest Every Fund
03 Ad Scripts

Six written versions of the message, each leading with a different angle.

The text that runs alongside each image ad. Each one pairs with an ad above and gives accredited investors a reason to click through to the landing page.

V1 · Track Record "Exline Capital has deployed capital across more than 70 lower middle-market commercial real estate investments since 2015, and today stewards over $200 million in AUM."
Accredited Investors: Exline Capital has deployed capital across more than 70 lower middle-market commercial real estate investments since 2015, and today stewards over 200 million dollars in assets under management for individuals, family offices, foundations, and institutions who keep reallocating across multiple funds. Our thesis is straightforward. The large institutional funds are too rigid to work the five-to-fifty million dollar space properly, and single-deal syndicators lack the infrastructure to operate at that level with any discipline. Exline was built specifically for that gap, Fort Worth anchored, Sunbelt focused, and led by a team with more than 20 years of combined CRE experience. • 70 plus investments since 2015 • 200 million plus in AUM • 13 to 17% target IRR • 3 to 5 year hold • 50,000 dollar minimum • Reg D 506(c) Click below to review the current offering. For Accredited Investors Only.
Headline: 70+ Deals. $200M+ AUM. · Pair: Ad 01
V2 · Industrial Sunbelt "Industrial real estate in Texas and the broader Sunbelt is being reshaped by nearshoring, e-commerce logistics, and sustained population migration."
Accredited Investors: Industrial real estate in Texas and the broader Sunbelt is being reshaped by nearshoring, e-commerce logistics buildout, and sustained population migration, and Exline Capital has been actively acquiring warehouse and distribution assets in that corridor since well before it became a headline. We underwrite off-market deals sourced through relationships the institutional funds cannot touch efficiently, we hold only what we can operate well, and we keep the fund diversified across multiple markets so no single city defines the outcome. Texas anchored, with active investments across Dallas-Fort Worth, Houston, Phoenix, Nashville, and Charlotte. • Industrial and multifamily focus • Sunbelt markets, Texas anchored • 13 to 17% target IRR • 3 to 5 year hold • 50,000 dollar minimum • Reg D 506(c) Click below to see the offering. For Accredited Investors Only.
Headline: Industrial Sunbelt Exposure. · Pair: Ad 02
V3 · Founder Access "Ty Smith founded Exline Capital in 2015 after more than two decades in commercial real estate, and he personally signs off on every acquisition."
Accredited Investors: Ty Smith founded Exline Capital in 2015 after more than two decades in commercial real estate, and he personally signs off on every acquisition the fund makes before it reaches the LP group, which is one of the reasons the firm has held together through ten years of very different market cycles. When you invest with Exline you work directly with the founder rather than a sales team that funnels you to an analyst. Ty takes the briefing call, reviews every property, and keeps his own capital in each fund alongside the LP capital so the incentive structure is aligned from the first dollar committed. • Founder-led since 2015 • 20 plus years of CRE experience • GP co-investment on every fund • 13 to 17% target IRR • 3 to 5 year hold, 50,000 dollar minimum • Reg D 506(c) Click below to book a call with Ty. For Accredited Investors Only.
Headline: Founder-Led, Fort Worth. · Pair: Ad 03
V4 · GP Alignment "Exline Capital co-invests general partner capital into every fund it raises, meaning the principals hold the same economic exposure as the LPs."
Accredited Investors: Exline Capital co-invests general partner capital into every fund it raises, meaning the principals hold the same economic exposure as the limited partners across the same hold period, and that alignment is one of the first things serious LPs ask about when they diligence a sponsor at this level of the market. We report quarterly, distribute when the property supports it, do not paper over weak performance with optimistic rent assumptions, and do not chase fees by piling on leverage. The fund economics are designed so the firm wins only when the LPs win, which is how we believe a private placement should be structured in the first place. • GP co-investment every fund • Quarterly reporting and distributions • 13 to 17% target IRR • 3 to 5 year hold • 50,000 dollar minimum • Reg D 506(c) Click below for the briefing materials. For Accredited Investors Only.
Headline: GP Invests On Every Deal. · Pair: Ad 04
V5 · Five Pillars "LPs allocating to Exline Capital consistently point to the same five reasons the firm has kept capital loyal across multiple funds since 2015."
Accredited Investors: Limited partners allocating to Exline Capital consistently point to the same five reasons the firm has kept capital loyal across multiple funds since 2015, and the honest answer is that none of them are complicated or unique to a specific market cycle. The first is diversified risk-adjusted returns across industrial and multifamily. The second is deal access through Sunbelt relationships the institutional funds cannot reach efficiently. The third is ten years of accumulated expertise in the specific geographies where the firm operates. The fourth is transparent LP communication every quarter. The fifth is GP capital committed to every fund alongside the investors. • Industrial and multifamily Sunbelt exposure • Off-market relationship sourcing • 70 plus investments, 200 million plus AUM • 13 to 17% target IRR • 3 to 5 year hold, 50,000 dollar minimum • Reg D 506(c) Click below to request the full briefing. For Accredited Investors Only.
Headline: Why LPs Allocate To Exline. · Pair: Ad 01
V6 · Briefing CTA "Ty Smith is personally hosting 20-minute private briefings for qualified investors before the current tranche closes to new capital."
Accredited Investors: Exline Capital is currently open to new limited partners on its lower middle-market industrial and multifamily offering, and Ty Smith is personally hosting twenty-minute private briefings for qualified investors over the next several weeks before the current tranche closes to new capital. On the call you will walk through the current portfolio, review the underwriting on active deals, and get straight answers on fees, distributions, and fund mechanics from the founder himself. The briefing is a genuine conversation between the founder and a prospective LP, not a deck read aloud. • 13 to 17% target IRR • 3 to 5 year hold • 50,000 dollar minimum • 200 million plus AUM, 70 plus investments • Fort Worth based, Sunbelt focused • Reg D 506(c) Click below to book your briefing. For Accredited Investors Only.
Headline: 20-Minute Private Briefing. · Pair: Ad 03
04 Video Script

A 6-minute briefing so Ty only gives the pitch once.

Your founder records this once on camera. It covers the 70+ investments, the industrial and multifamily thesis, and the GP alignment structure. The video sits on the landing page so investors show up to the call already knowing who you are.

5:50
Run-Time
~880
Word Count
6
Beat Structure
1
Speaker
0:00 – 0:20 · Hook
I am Ty Smith, Founder and Managing Partner at Exline Capital. In the next five minutes I will show you exactly how we invest, what we own, what we target, and why accredited investors keep coming back to us deal after deal. If you are an accredited investor looking for lower middle-market commercial real estate with real alignment, this is for you.
0:20 – 1:45 · The Opportunity
Here is what most accredited investors run into. On one side you have the big institutional funds. Billion-dollar AUM, rigid structures, zero transparency, and you are one investor out of hundreds. On the other side you have syndicators with a single deal, no track record, and no infrastructure. The lower middle-market sits between those two. Deals priced from five to fifty million. Too small for the institutions, too large for most individual operators. That is the gap we have been working in since 2015. Sunbelt markets keep outperforming. Texas leads population growth. Nearshoring is reshaping industrial demand. Rents keep pressing higher in logistics corridors and workforce housing. And most of the best deals in this space never hit the public market. They come through relationships. That is why we built Exline the way we did. Lean team. Deep networks. Fort Worth anchored. Sunbelt focused.
1:45 – 3:10 · The Numbers
Let me be specific about the current offering. Target IRR: 13 to 17%. Hold period: 3 to 5 years. Minimum investment: $50,000. Structure: Reg D 506(c). Those are returns built on disciplined underwriting, not financial engineering. We do not chase yield by piling on leverage. We do not paper over weak markets with optimistic rent growth assumptions. We buy well, we operate well, we report quarterly, and we distribute when the property supports it. Our underwriting starts with the worst-case scenario. If the deal does not pencil in a downside case, we pass. We have passed on far more deals than we have bought. That discipline is the reason we are still here 10 years in.
3:10 – 4:10 · The Track Record
Here is what 10 years of running Exline looks like in numbers. 70+ investments since inception. $200 million plus in assets under management. 20 plus years of commercial real estate experience on our senior team. Investors who include individuals, family offices, RIAs, foundations, and institutions. Every deal has my name on it. I personally sign off on every acquisition before it goes to the LP group. My capital goes in alongside yours on every fund. That is not a marketing line. That is how the GP is structured. When we win, we win together.
4:10 – 4:55 · Portfolio & Strategy
We focus on two asset classes: industrial and multifamily. Warehouses, distribution centers, last-mile logistics, and workforce-to-Class B apartment communities. Sunbelt markets. Texas anchored. Nashville, Dallas-Fort Worth, Houston, Phoenix, Charlotte. The current fund holds a diversified basket of these assets. We are not betting on a single hero deal. We are building a portfolio where any single exit matters, but no single exit defines the outcome. That is the whole point of a fund vehicle.
5:25 – 5:50 · CTA
If this sounds like the kind of firm you want running your CRE allocation, the next step is simple. Click the button below. Pick a 20-minute slot on my calendar. Bring any questions. I will walk you through the current offering, the pipeline, and the historical track record in detail. No pressure, no obligation, no boilerplate pitch deck. Just a conversation between you and the founder of the firm. I look forward to meeting you.
05 Next Step

30 minutes. We walk through it, you tell us what to change.

01

Review the landing page, ads, and scripts together on a call.

02

You tell us what fits Exline and what needs to change. We adjust.

03

We plan the video recording and the first 30 days of ads.

30-Min Call
See the deliverables live, give feedback, decide if it makes sense for Exline.
No pitch · You decide
Pick A Time